Search Engine Optimisation
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We are the leading Search Marketing, Social and SEO agency London has to offer. We invite you to Go Up.
Based on the outcome of the first six stages, Go Up will be in a position to plan and implement onsite optimisation, which potentially includes (but is not limited to):
- Implementation of new information architecture
- Meta data optimisation
- Internal anchor text optimisation
- Alt tag optimisation and, rarely, noScript optimisation
- Canonical tags (checking, implementing or removing)
- Sensible implementation of robots.txt
- Implementation of 301 redirects
- Correction of 404 errors
- Sitemap optimisation
- Correction of faulty front end code
- Correction of other front end errors flagged up in Search Console such as mobile compatibility issues or slow loading times
- Creation and uploading of any additional SEO-specific code deemed necessary by the account manager
Go Up may recommend a small social campaign to directly support your search marketing strategy
Marketing is a well-developed methodological
science and is constantly changing its rules according
to the needs and developments taking place in and
around it. To establish itself in the new eta, it has
begun adapting the new methods of virtues to come
to terms with the new paradigms of business. The
role of marketing in the development of business is
intact but the way it was executed is radically
changing due to contributions made by satellite
communication and extensively developed scientific
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What an average campaign looks like
Each search landscape differs vastly from the next, and every client has different budgets and ambitions. Because of this, no two campaigns are the same and strategies can differ, sometimes substantially. However, there is a very generalised model that most campaigns adhere to to some degree:
Consult with client
Go Up will consult with the client to get a thorough understanding of the business; its products or services, target demographic, any previous or current strategies, vision for the future, current branding etc. We will also undertake a full review of the issues surrounding the website and the business’s key marketing objectives for the year ahead.
SEO is a transparent science. This means that our team can look at any website and work out why it ranks higher – or lower than another site targeting the same keywords in the search engines. Go Up will undertake competitor research specific to your industry, identifying who currently occupies your target search landscape, and working out what they have done to get there.
We use the knowledge gained through the first two stages to research how the target consumer is searching for the client’s products or services online.
We will perform a comprehensive website audit to identify issues and seek areas for enhancement.
Go Up will use the data gained through the first four stages, as well as statistics including traffic volume, search intent and relevancy to draw up a list of keywords that we will use to monitor campaign progress as one of a number of campaign KPIs.
External backlink analysis
Go Up will analyse the client’s backlink portfolio with the specific purpose of identifying link spam. Link spam that is discovered will be either removed or disavowed. In line with the Penguin 4.0 update, Google now ignores some link spam, simply taking away any ranking factors that it might have offered without necessarily penalising it. This is taken into account during this process.